If I look 2 years back from now an ideal mobile user would never have imagined that after 2 years can he be talking to someone on STD at a tariff quite less than that of local calls way back, but this has happened and we all are witnessing it .
The competition in present Indian market has never been so intense as its now, no matter if the operator is incumbent or a newbie we can hear about launching of new tariff plans, easy recharge vouchers, free minutes calling and more exclusive services almost on daily basis and still feels that lot more is yet to come and it seems that one day an ideal mobile user will be confused about what plan to choose among countless anyway that days seems to be near and we all are gonna witness that but what our eyes are witnessing right now is the punchline “Why can’t your mobile operator count in seconds?”
Have you ever gone through this puchline, If yes then all u might be reading about non other than TATA DOCOMO.
During its early launch some conceptions were made that can TATA flourish with its GSM network or not, there are still so many GSM operators in India could TATA make a mark among this huge set of competition but it proved its mark by achieving a milestones like a count of 5 lakh subscribers in Tamil Nadu circle, barely a month after the launch of its service .
The lauch of new tariff plan which captured every talking mouth and that’s 1p/sec or the launch of “Diet SMS”, wherein the company will levy charges only for the characters sent in the short message under the scheme Diet-SMS moreover its website is showing us how much we can save by getting per sec pulse scenario amazing!!! Also the launch of ‘pay per call’ plan by TATA INDICOM thrived the telecom industry as the way by any cdma operator till now.
All this again resulted in setting of per second pulse and less tariff by other GSM/CDMA operators too like AIRCEL & MTS recently the figures about net telecom subscribers added in the month of August were released by COAI, a steady decline in the count of new GSM subscribers had been noted and the experts says that it was quite expected we can have a look at the number of new GSM subscribers being added month on month: – 10.8 million (March 2009), 9.89 million (July 2009) and 9.74 million (August 2009).
The questions still arise that will these trends can pose a threat to upcoming Telecom operators who have yet to start their operations or in future time something else is to be seen!!! Whether is it about Total number of subscriber base or new subs added by an operator in august AIRTEL is maintaining its position at no 1 spot. IDEA, AIRCEL & RELIANCE GSM. Showed a steady growth in net % gain in comparison with previous month by an operator as IDEA Cellular showing 0.03% gain Aircel has 0.18% and Reliance GSM 0.02% gain all the way.
The dates for the 3G auction have been announced and Mobile Number Portability(MNP) declared to hit the country in December but the future talks / presumptions remain the same about MNP that ‘Will the subscribers start jumping from existing incumbent operator to newbie’s giving more lucrative plans” and the mentioned point feels quite debatable, I have been asked many a times about my views on the same so I just want to share with all our esteemed reader of INDIAN CELLULAR what I guess is, The most use of MNP will be done amongst the youth segment and that too for getting group plans free/CUGs more low tariff’s, and mostly for those who calls to any one number particularly the most and want that they must pay the less they can.
Secondly MNP would be a thought for that person who is frustrated of his over busy network during the peak hours and daily ridicules the busyness of the network coz what if a cellphone indeed for if u can’t make an urgent call at desired time. The same thought applies for a person who has to often roam out of his home network and he’s again a victim of network not supporting him fully when in roaming or charging too high.
Another factor effecting MNP will be ‘Word of mouth’ yes and is quite obvious as there are very less people who read telecom articles & news, If one friend tells the other that he is getting N number of benefits in his or her plan given by this network and if plans are really affable these type “Words of mouth” will generally influence an ideal customer to think about MNP. The fifth genre comes of ‘Operator loyal customers’ who are using a particular operator for years and don’t face network hazards often and are quite happy with the services, mostly this segment comprises of postpaid customers this genre will be least prone to MNP So these were some of the scenarios related to MNP and there could be many had any one talked about the shifting of co-corporate connections in name of MNP if not than also give a thought.
So Operators hold your subscribers firmly, provide them with good network coverage, lucrative plans etc coz the only thing which was previously holding a dissatisfied subscriber was the retention of the same 10digit mobile number and now he’s about to get the privilege
All Our WEBSITE reader are invited to share their views freely on the current Indian telecom scenarios ‘healthy & beneficial discussions Not just lame comments please share your valuable views
